Lori Cheek

Lori Cheek

Lori’s own words

I’m Lori Cheek, Founder and CEO of Cheekd.com— the reverse engineered dating site. After working in architecture, furniture and design for 15 years for companies such as Christian Dior, Vitra & Karkula, I came up with an idea that lead me into the NYC World of Tech and am now solving missed connections one card at a time. Cheek’d, coined by “The New York Times as the next generation of online dating” has customers in 47 states in America and 28 countries internationally.

Cheek’d bridges the gap between online dating and real-world romance by providing members with physical cards that they can use to entice people from the real world to flirt with them in the virtual world. It’s the 2.0 version of “Call Me.” The cards offer a real purpose and advantage to other online dating sites and expand a subscriber’s dating opportunities beyond the pool of people registered with an online dating service. By bringing the social aspect back into dating and moving it from your computer to your everyday life, Cheek’d is giving it’s members an opportunity to leverage technology without completely depending on it, while promoting a safe and playful interaction in the physical world at a time when virtual interaction is growing and online privacy is scarce.

Where are you based?

New York City, USA

What do you love about what you do?

Cheek’d has been the most powerful thing that’s ever happened to me. Building this business has been an incredible learning experience. I’ve taken a major risk (both financially & mentally) and surrendered my career in architecture & design, but my heart and mind are in this project every waking moment. I’ve never been more dedicated to anything. Despite the occasional overwhelming stress, it’s been loads of fun. I feel like I’m living the American Dream—I’ve given birth to an invention. I’m an architect turned entrepreneur and I’m no longer building structures. I’m now building relationships. I’ve built a brand and a company and thousands of people are using the service all over the world. It’s the most rewarding feeling.

What’s your best bit of dating advice?

Be yourself, follow your heart but always trust your gut, but most of all don’t take it too seriously– Have fun!

Anything else we should know?

We’d like to offer 50% off any Cheek’d orders at http://cheekd.com with the code “TECH” and we’re ready to launch our iPhone app in October! Find us in the Apple Store and Get Cheek’d!

How can people get in touch with you?

Email me at lori@cheekd.com

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